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Pedro Gonçalves, vice president of marketing for Tetra Pak US and Canada, talks with Nation’s Restaurant News about how investing in shelf-stable products can pay dividends for restaurants. Learn how new sustainable packaging not only leads to less impact on the environment, but also means longer shelf life and easier handling and storage in day-to-day restaurant operations.
Pedro Gonçalves serves as vice president of marketing for Tetra Pak U.S. and Canada. Gonçalves and his team track consumer, packaging and industry trends for a broad range of food and beverage categories and channels. He also develops growth strategies and implements strategic marketing plans to achieve growth goals.
Gonçalves has over 20 years of experience in the food and beverage industry, working in several areas including sales, innovation and marketing for both equipment and packaging. He joined Tetra Pak in 2000 and holds an MBA from Fundação Getulio Vargas and a bachelor’s degree from Universidade Paulista, both in Brazil.
A restaurant and hospitality professional for over 15 years, Amanda is currently in her 10th year rocking school lunches as a director in New Hampshire. A wife, mom and Vlogger, Amanda shares her passion for school nutrition by speaking at national conferences and training industry professionals. She’s skilled in front of the house and business operations—but don’t discount her proficiency and creativity in the kitchen! Amanda has won awards including FoodService Director Magazine’s 2019 Rising Star and 2020 New Hampshire’s Top 40 Under Forty.
Tetra Pak is a world leading food processing and packaging solutions company and a pioneer in shelf-stable foods and beverages. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 160 countries. With more than 25,000 employees around the world, we believe in responsible industry leadership and a sustainable approach to business. Our promise “PROTECTS WHAT’S GOOD™," reflects our vision to commit to making food safe and available, everywhere.