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How To Maximize Your Menu’s Profitability

Annemarie Vaupel, vice president of marketing for foodservice at Hormel, talks with Nation’s Restaurant News about how restaurants can build more efficient, profitable menus. As many restaurants slim down their offerings, there’s more need for every item on the menu to pull its weight. Learn how to identify menu items that maximize your staff, lend operational consistency, work well in multiple dayparts and preparations and, of course, give customers an unforgettable experience.

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Annemarie Vaupel
Vice President of Marketing for Foodservice

Annemarie Vaupel has been a member Hormel Foods since 2002. She began her career in human resources before moving to the Foodservice division where she served as brand manager, national sales manager for healthcare, innovation team lead and was named director of marketing in 2018. In March of 2021, Vaupel was named Vice President of Marketing for Foodservice where she is responsible for the development of advertising, brand strategy and financial performance for the division.

Amanda Venezia_NxtGen sq
Amanda Venezia
Co-Founder, CFO, NxtGen Network

A restaurant and hospitality professional for over 15 years, Amanda is currently in her 10th year rocking school lunches as a director in New Hampshire. A wife, mom and Vlogger, Amanda shares her passion for school nutrition by speaking at national conferences and training industry professionals. She’s skilled in front of the house and business operations—but don’t discount her proficiency and creativity in the kitchen! Amanda has won awards including FoodService Director Magazine’s 2019 Rising Star and 2020 New Hampshire’s Top 40 Under Forty.

For more than 125 years, Hormel Foods has brought innovation, beloved brands and outstanding value to our consumers, customers, communities and shareholders. We are proud of this milestone but are motivated by our future. We remain focused on our purpose statement: Inspired People. Inspired Food.™ Though much has changed since George A. Hormel first founded Geo. A. Hormel & Co. in 1891, the company is still proudly based in Austin, Minn., and the values on which it was founded — integrity, an uninterrupted quest for quality and innovation, a respect for one another and a commitment to community — still define Hormel Foods today.