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The Art of the Perfect Mix: How Music Can Make or Break Your Brand Experience

Mark Willett, account executive for Custom Channels, talks with Nation’s Restaurant News about why music is a vital part of the restaurant customer experience — and one that brands overlook at their own risk. Hear how the right music can boost check averages, boost frequency and improve perception of your brand.

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Mark Willett
Account Executive, Custom Channels

Mark Willett has been with helping customers at Custom Channels find their perfect music mix for more than 4 years, having previously worked in all aspects of the music industry – marketing, publicity, publishing, writing, curation, touring, and music supervision. Finding the true intersection of music and
business has long been his passion, and he loves being able to do that for brands like yours at Custom Channels.

Marlon Gordon
Chief Executive Officer, NxtGen Network

Marlon is Founder & CEO of NxtGen Network, a creative marketing agency that’s passionate about relationships, telling stories, and empowering others through innovation. He partners with those in Child Nutrition, Hospitality, Food & Beverage, and also has an international philanthropical project called NxtGen Cares. Marlon is the co-creator and co-host of First Taste TV™, a show dedicated to connecting companies with their audience through video. Creator and host of Next Up, a talk show that focuses on thought leadership, lead generation, and live engagement. Creator of Ignite, a live hybrid networking and educational event. Host of the Next Up Podcast and Urban School Food Alliance Podcast, And co-creator of digital publications such as Served Digizine and Indulge. Marlon is a visionary, a team builder, and is fueled by a faith that helps him do things others think are impossible.