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Why Better Customer Data Means Better Customer Experiences For Restaurants
Joyce Turner of Acxiom talks with Nation’s Restaurant News about the importance of gathering and applying customer data to create better relationships with customers. Hear how Acxiom can merge data from every touchpoint — from POS, in-restaurant interactions, credit card swipes, website traffic, third-party partners and more — to help restaurant operators add value and create memorable, personalized guest experiences.
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Speakers
Joyce Turner
VP/GM: Restaurant, CPG, MFG, C-Store, Grocery Acxiom
Joyce Turner is a VP/General Manager at Acxiom, responsible for developing go-to-market strategies for clients in key industries including consumer packaged goods (CPG), manufacturing and retail food.
A martech/adtech innovator, Joyce is responsible for staying abreast of industry trends, which keeps her on the forefront of key issues as she leads the launch of new Acxiom products and solutions.
Marlon Gordon
Chief Executive Officer, NxtGen Network
Marlon is Founder & CEO of NxtGen Network, a creative marketing agency that’s passionate about relationships, telling stories, and empowering others through innovation. He partners with those in Child Nutrition, Hospitality, Food & Beverage, and also has an international philanthropical project called NxtGen Cares. Marlon is the co-creator and co-host of First Taste TV™, a show dedicated to connecting companies with their audience through video. Creator and host of Next Up, a talk show that focuses on thought leadership, lead generation, and live engagement. Creator of Ignite, a live hybrid networking and educational event. Host of the Next Up Podcast and Urban School Food Alliance Podcast, And co-creator of digital publications such as Served Digizine and Indulge. Marlon is a visionary, a team builder, and is fueled by a faith that helps him do things others think are impossible.
Acxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies, Inc. (IPG). For more information, visit Acxiom.com.