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Live Event

October 1-3, 2023

Palm Springs, California
Margaritaville Resort

CREATE: The Experience, powered by Nation’s Restaurant News, is the only live experience of its kind.

Restaurant leaders from the largest chains to the most innovative independents come together to learn from leading thinkers and change makers, discover products and services that will transform foodservice, and connect with like-minded peers forging new paths to advance the restaurant industry. This event is designed to provide insightful presentations, drive meaningful conversations, build new relationships, and showcase foodservice innovations through unique experiences.

Say goodbye to the old trade show model, long-winded speeches, and stodgy cocktail receptions. There’s nothing traditional about this event!

At Palm Springs, you’ll find:

Agenda At-A-Glance

Sunday, October 1, 2023

9:00am - 7:00pm

Welcome Desk & Badge Pickup

2:00pm - 5:00pm

CREATE Your Experience: Cool Things Tour

5:00pm - 7:00pm

Poolside Party

Explore the vibrant Palm Springs restaurant scene for dinner on your own.

Monday, October 2, 2023

7:00am - 7:00pm

Welcome Desk & Badge Pickup

8:30am - 9:30am


9:30am - 10:45am


11:00am - 12:15pm

CREATED Talks on the Main Stage

12:15pm - 1:30pm

Pop-Up Festival

1:30pm - 2:45pm

Table Talk Roundtable Sessions

2:45pm - 3:45pm

Pop-Up Festival

3:45pm - 4:45pm

Founders Forum on the Main Stage

5:00pm - 7:00pm

Opening Celebration: Desert Vibes Only!

Explore the vibrant Palm Springs restaurant scene for dinner on your own.

Tuesday, October 3, 2023

8:30am - 10:00am

CREATE Headliners

10:30am - 11:45am

Ask the Experts, Lightning Keynotes, & Fireside Chats I

11:45am - 1:00pm

Pop-Up Festival

1:00pm - 2:15pm

Ask the Experts, Lightning Keynotes, & Fireside Chats II

2:15pm - 3:15pm

Pop-Up Festival

3:15pm - 4:15pm

Hot Concepts Awards & Panel

4:30pm - 5:30pm

Closing Keynote – Surprise to Come!

5:30pm - 7:30pm

Create 2024 Kick-Off Party: Nashville Style!

Keynote Speaker

Danny Trejo

Join NRN’s Editor-in-Chief, Sam Oches for a fascinating discussion with famed actor turned restaurateur and cookbook author, Danny Trejo

From years of imprisonment to helping troubled youth battle drug addictions, from acting to producing, and now on to restaurant ventures, Trejo’s name, face, and achievements are well recognized in Hollywood and beyond. Trejo’s expanding restaurant empire includes Trejo’s Tacos & Cantina and Trejo’s Coffee & Donut, with a fifth restaurant opening in downtown Los Angeles in March.

Trejo shares his love of food in Trejo’s Tacos: Recipes and Stories from L.A. and Trejo’s Cantina, a book about cocktails, snacks & amazing non-alcoholic drinks from the heart of Hollywood (release April 2023).

Join us at Lone Star Pool where keynote speaker Danny Trejo will be on hand for a meet and greet. No “closing” vibes for CREATE! Instead, let’s kick off CREATE 2024 to be held in October 9-11, 2024 in Nashville.   

Danny Trejo Headshot

Book Your Hotel and Travel for CREATE 2023

CREATE: The Experience takes place at the Margaritaville Resort in Palm Springs, CA. We are proud to offer you convenient and affordable options for your trip to Palm Springs.

CREATE: The Experience discounted rates will be available through Friday, September 8, 2023. To check availability and to book rooms, please contact the Margaritaville Resort.

Phone: (760) 327-8311 (mention CREATE)

A partner to help your business grow, CREATE delivers the information, innovation, and inspiration you need to thrive in the restaurant community. 

Join us and let’s grow further, faster. Together.

Founding Sponsor
Gold Sponsor
Silver Sponsor
Ventura Foods REG-logo

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