Evolving from a handful of beloved restaurants to thriving restaurant chain is not an easy journey. The road is paved with unexpected market shifts, operational headaches and common pitfalls. The best way to reach your brand’s potential and avoid those rookie mistakes? Learn directly from those who’ve been there. This session kicks off the Emerging Restaurateur Live Learning series and gives you exclusive market insights and the chance to learn directly from restaurateurs who have already made the leap.
This session will address:
- Industry landscape and current growth outlook for emerging restaurant brands
- Should you grow or should you scale? (And how they’re different)
- 5 things to do before you start to expand
- Understanding the types of funding and how to access them
- When franchising makes sense — and when it doesn’t
Packed with insights, ideas and new products, this one-of-a-kind interactive digizine provides the intel foodservice professionals will need to advance their business in 2022 and beyond.
It’s no longer enough for a restaurant menu simply to be packed with delicious food. Today’s menus live at the intersection of multiple trends and need to pull their weight — boosting labor efficiencies, cutting waste, adapting to supply chain headaches and improving margins, all while keeping customers happy. CREATE is proud to welcome two leading corporate chefs, Shane Schaibly of First Watch and Jimmy Wang of Panda Express, to share how they’re navigating today’s culinary, tech and consumer trends to build menus designed for maximum profitability.
Get insights and inspiration from the 2021 CREATORS: Wade Allen, Sr. VP, Head of Innovation, Brinker International (CREATOR of the Year); James Fripp, Chief Equity & Inclusion Officer, YUM! Inc., Robert Earl, co-Founder, Virtual Dining Concept and Derrick Pratt, COO, Portillo's
Executives from three leading foodservice companies come together to lead an important conversation on the importance of building a diverse workforce, and how widening the talent pipeline is essential for positioning brands for the future. Learn how to build stronger, more engaged teams and effect positive change within your own organization.
Jennifer Schuler, CEO of Wetzel’s Pretzels joins CREATE for a keynote discussion on how restaurant expansion strategies have evolved, and which growth trends will shape the future. Hear how Wetzel’s is leveraging diversified store formats — a revamped mall strategy, new c-store and retail partnerships, food trucks and more — to reach today’s consumers wherever they work, live and play. Plus, find out what franchising trends she’s watching now.