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Unlocking Growth through Flexible Store Footprints
Featured Digital Session
June 1, 2022
2:00p.m. - 2:45p.m.
Unlocking Growth Through Flexible Store Footprints

Jennifer Schuler, CEO of Wetzel’s Pretzels joins CREATE for a keynote discussion on how restaurant expansion strategies have evolved, and which growth trends will shape the future. Hear how Wetzel’s is leveraging diversified store formats — a revamped mall strategy, new c-store and retail partnerships, food trucks and more — to reach today’s consumers wherever they work, live and play. Plus, find out what franchising trends she’s watching now.

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