One of the strongest ways to improve your customer lifetime value is by creating compelling experiences that your customers want to return for again and again. Consistent and seamless experiences from the curbside to the dining room, personalized offers, and engaging loyalty programs work together to foster customer loyalty. Join this webinar to learn how your company can join industry-leaders who are using location infrastructure to:
- Deliver a consistent, valuable customer experience that fosters brand loyalty
- Adopt innovative strategies to improve the quality of on-premise and in-app experiences using location
- Optimize staff efficiency with live ETAs and location-powered order firing.
Kelli Valade, who assumed the role of Denny’s CEO this summer, joins CREATE for a keynote discussion on how she’s leading the iconic brand into its next chapter. Valade, who previously held top executive positions at Red Lobster, Chili’s Grill + Bar and Black Box Intelligence, shares what trends are shaping the family-dining and breakfast markets, and how Denny’s is leveraging its newly acquired Keke’s Breakfast Cafe to tap into new dayparts and demographics.
Join us at the CREATE Festival Main Stage as we kick off CREATE: The Future of Foodservice with a high-spirited opening session!
Executives from four leading foodservice brands come together for an important conversation on building a strong culture that fuels innovation, strengthens employee retention, encourages diversity and growth within your organization.
Kevin Vasconi, chief information officer for Wendy’s, joins CREATE to share a closer look at how the burger brand is making major investments in both employee- and consumer-facing tech. Hear what trends Vasconi, who previously helped build Domino’s into a tech leader, is watching now and how digital innovation, AI, automation and the metaverse are transforming the restaurant experience.
Kieran Donahue, chief marketing officer for IHOP, joins CREATE for an in-depth discussion on how the brand is transforming its customer experience through digital innovation and spearheading a new loyalty program. Learn how the value proposition is evolving for today’s consumer and why the secret to connecting with today’s consumer is “all about joy.”
Join us at the CREATE Festival Main Stage as we kick off CREATE Experience with a high-spirited opening session with the winners of the 2022 CREATORS Awards. Whether they’re reimagining the customer experience, forging a path into the metaverse or investing in employees’ mental health, these 7 leaders represent the height of innovation and creativity in the industry right now — and they’re ready to share their keys to success with you.
Tap into some of the most innovative and entrepreneurial minds in the business as the leaders of the 2022 class of Hot Concepts discuss the trends and the strategies that have them poised to become the next big chain. Hear how these four brands are making waves — and learn why they’re ones to watch. Come learn from the leaders of Texas-style taco joint HomeState, plant-based pioneers PLNT Burger and Project Pollo, and wine-inspired gathering place Sixty Vines.
You’ve got a cool brand and lineup of crave-worthy dishes customers love, but if you want to scale that success, you need to get ruthless about what’s on your menu. In the fourth session of the Live Learning Series, learn how to assess the value each dish brings to your menu and how to weed out the ones that are dragging you down. Find out how to build a menu that cuts costs, streamlines operations and boosts the overall profitability of your growing business.
This session will address:
- Menu math 101: How to assess the ROI of every dish
- Tips to get your food costs in order
- Navigating supply chain disruption
- Designing dishes that drive frequency
- When to expand your menu — and when to streamline
Sponsored by SunGlow
Packed with insights, ideas and new products, this one-of-a-kind interactive digizine provides the intel foodservice professionals will need to advance their business in 2022 and beyond.
It’s no longer enough for a restaurant menu simply to be packed with delicious food. Today’s menus live at the intersection of multiple trends and need to pull their weight — boosting labor efficiencies, cutting waste, adapting to supply chain headaches and improving margins, all while keeping customers happy. CREATE is proud to welcome two leading corporate chefs, Shane Schaibly of First Watch and Jimmy Wang of Panda Express, to share how they’re navigating today’s culinary, tech and consumer trends to build menus designed for maximum profitability.