October 8-10, 2024
Highlights from 2023 CREATE: The Experience
Check out our CREATE Insider Report with highlights and access to on-demand viewing of General Sessions and Keynotes
What is CREATE: The Experience?
What can you expect?
- Dozens of industry experts sharing best practices and lessons learned
- Inspiring keynote speakers
- Interactive roundtable discussions to discuss your biggest challenges
- TED-style presentations focused on Tech, Finance and Growth solutions
- Networking events showcasing trending food and beverages that your customers crave
- Immersive experiences designed to connect you with your peers outside of the meeting room
How will you CREATE?
Featuring New Products and Menu Innovations
Pop Up Festival
We have ditched the traditional tradeshow floor model for a fun, new way to learn about new products and menu innovations. The Pop-Up Festival features new products and menu innovations that will continuously change throughout your CREATE experience.
Learn from Leaders
Ask the Experts
Tap into the best and brightest minds in the restaurant industry during these Interactive Q&A sessions with leading restaurant executives.
Get a taste of innovative food and beverage trends to: CREATE Your Experience
Cool Things Tour
Meet up with your restaurant industry peers and immerse yourself in the desert vibes that only Palm Springs can offer! Choose from multiple local tours and activities. More details to come. Pre-registration required.
Join Us for Cocktails and Conversation
Festival Parties
Join us for nightly networking parties poolside and under the Palm Springs stars. More details to come!
Insights and Information
Fireside Chats
Get to know some of the most innovative leaders who are on the cutting edge of the latest ideas and solutions to help you grow your business.
Top Chefs Square Off In a Fast-Paced Cooking Competition
Kitchen Hero Cook Off
Chefs from four top restaurant brands will compete during the 10th annual Kitchen Hero Cook-Off. These accomplished chefs will square off in a fast-paced competition to create the best dish using a mystery basket of products. The winner will be selected by a panel of expert judges and announced live. CREATE attendees will get a chance to taste the winning dish at that evening’s celebration.
New Ideas and Solutions
Lightning Keynotes
A fast-paced, no fluff “TED style” presentation focused on data, customer case studies or the benefits of a partner solution.